Your career as a retailer has never been more challenging. Faced with completely new phenomena like “show rooming”, you need to optimize your customer’s journey to provide a complete and compelling experience worth talking about and coming back for. From marketing to merchandizing, what worked yesterday may not be working today. Is customer loyalty increasing, holding steady, or declining? The faster you know the faster you can respond. Locality provides you insight into the trends that drive the profitability of each of your locations.